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Mission 'Jeet'-Making women self-reliant

The women's health security and employment campaign launched by ALDAA FOUNDATION was launched in October 2021 in the dignified presence of social worker Smt. Aparna Bisht Yadav ji.

We express our gratitude to all our associates who have always stood by our side in this campaign in any form.

Through our flagship programme, Mission 'Jeet', the foundation provides a canopy along with a certain amount of free sanitary pads to the women in remote villages. They then sell these sanitary pads to other women at subsidized rates. This results in multiple benefits. Firstly, the women from lower-income groups in these villages get sanitary pads at very low prices and are encouraged to use them and maintain menstrual hygiene. Furthermore, this model also creates sustainable employment opportunities for women running these counters.

The foundation intends to support 1000 women in remote villages of Kanpur, Lucknow and Uttarakhand.

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